Next Generation Storefront (Ngs)
What is Next Generation Storefront (NGS)?
Next Generation Storefront (NGS) is a modern airline retailing framework developed to improve how flights are displayed across booking platforms. Unlike traditional booking systems that list flights based only on price, NGS categorizes fares by product attributes such as cabin class, seat pitch, baggage allowance, and in-flight services. This structured approach allows business travelers to compare apples to apples—for example, seeing all premium economy seats from different airlines in one view instead of scattered among multiple fare classes. By offering a more intuitive, shopping-like experience, NGS helps travel managers and employees make better-informed travel decisions while optimizing corporate travel policies. Adopted by major travel management companies (TMCs), online booking tools (OBTs), and corporate travel buyers, NGS is revolutionizing the way businesses manage flight purchases and control travel expenses.