trip gain

Net Promoter Score (Nps)

What is Net Promoter Score (NPS)?

Net Promoter Score (NPS) is a widely used customer satisfaction and loyalty metric in corporate travel and expense management. It is determined by asking customers a simple question: ‘How likely are you to recommend our service to a friend or colleague?’ Respondents answer on a 0-10 scale, and their responses are grouped into three categories: Promoters (9-10): Loyal customers who actively promote the brand. Passives (7-8): Neutral customers who are satisfied but not enthusiastic. Detractors (0-6): Unhappy customers who may discourage others from using the service. The NPS score is calculated by subtracting the percentage of Detractors from the percentage of Promoters. A higher NPS indicates stronger customer satisfaction and brand loyalty, making it a valuable metric for corporate travel providers, travel management companies (TMCs), and expense management platforms.

Examples Of Nps In Action
1.
Corporate Travel Platform Feedback
A Travel Management Company Surveys Business Travelers And Finds An Nps Of 75, Indicating Strong Customer Loyalty.
2.
Expense Management Tool Evaluation
A Company Measures Nps After Implementing A New Expense Software, Revealing A Low Nps Due To Usability Concerns.
3.
Hotel Chain Customer Experience
A Business Hotel Brand Tracks Nps And Improves Customer Service To Boost Its Score And Attract More Corporate Guests.
Frequently Asked Questions About Net Promoter Score (Nps)
1.
How is NPS calculated?
NPS is calculated by subtracting the percentage of Detractors (0-6 ratings) from the percentage of Promoters (9-10 ratings).
2.
What is considered a good NPS score?
An NPS above 50 is considered excellent, while a score above 70 is world-class. Negative scores indicate dissatisfaction.
3.
Why is NPS important for corporate travel?
A high NPS in corporate travel indicates customer satisfaction, service quality, and likelihood of repeat business.
4.
Can NPS be improved over time?
Yes, companies can improve NPS by addressing customer pain points, enhancing service quality, and gathering actionable feedback.
5.
How often should businesses measure NPS?
Businesses should track NPS regularly (quarterly or biannually) to monitor trends and make improvements.