Online Travel Agency
What is an Online Travel Agency (OTA)?
An Online Travel Agency (OTA) is a web-based marketplace that connects travelers with travel suppliers like airlines, hotels, and rental car companies. OTAs allow users to search, compare, and book travel services in one place, often at competitive rates. Popular OTAs like Expedia, Booking.com, and Priceline use bulk purchasing and partnerships to offer discounts and exclusive deals. Many OTAs also provide user reviews, flexible cancellation policies, and loyalty programs to enhance customer experience. For businesses, OTAs can be useful for booking unmanaged travel, but they often lack corporate travel policy enforcement, which is why many companies prefer corporate booking tools or travel management companies (TMCs) for compliance and reporting.